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Passion and the Power of Words

All the beautiful words

All the beautiful words

H Squared Communications Value #3 – Passion
We don’t do anything halfway, and that enthusiasm will be reflected in each interaction and each deliverable.

One of the few things I know to be true is that language has power. Message matters. Words have weight. What we say, anecdotes we tweet, articles we write, information we consume has power. For good and for evil. This I know to be true.

I often have been called passionate when it comes to my belief system, and I have always been passionate about the work I do, too. But I am most passionate about the power of words. That passion needed to be a part of how H Squared Communications functioned.

As I began to organize my thoughts around what I wanted this company to feel like, I decided I needed to be clear about my personal values, and how those would be integrated into this business I was starting. I previously have written posts on H Squared Communications’ values of authenticity and gratitude. Passion is our third value.

Passion is defined as a feeling of intense enthusiasm toward or compelling desire for someone or something. It’s a driving feeling or conviction, a strong devotion to an activity, object, or concept. Passion is a zeal that compels action. It’s an energetic pursuit of an aim.

How does passion translate into action at H Squared Communications?

  1. We are all in. Halfway is not an option when it comes to how we work or the attention we provide to our clients. It is who we are, and it means your work product will be something we all can be proud of in the end.

  2. On the flip side, we don’t take on work unless we know we can give you our full attention and the best of our abilities. If a need you have is better filled by someone else, we will be honest with you about where our strengths lie and how we can assist you moving forward.

  3. We work hard and treat all deliverables like they are for ourselves. Our work doesn’t reflect only on you as our clients, but also on our company as professional communicators, and we take that very seriously.

  4. Our goal is that each interaction with H Squared Communications will be positive and uplifting. We are here to alleviate your stress and help carry your load, and our passion for words and for life will be evident when you engage with us.

  5. The words we use will be chosen with care, because message still matters. Our passions are messaging and strategy, and that’s where you will find our strengths, too. We don’t try to be everything to everyone, nor do we sell ourselves short when it comes to where we can work together to help your organization achieve understanding and influence.

In all fairness, passion does not make H Squared Communications unique. People all around me are passionate about their football teams, their political beliefs, their family stories, their favorite colors. While passion is certainly not a bad thing, it can be divisive if respect and the ability to listen well don’t accompany it also.

What does make H Squared Communications unique is our reverence for words, because we fully understand their power. Message matters, and telling our true, compelling stories is more important than ever. We are here to help you tell your story, and tell it well.

We’ll explore our final value of honesty in a future blog post.

Heather Hitterdal